This vegan food brand came with a great recipe, without a name, and with an appetite to shake things up. They were launching their brand with a line of mac and cheese that packed attitude in its flavor within an otherwise boring world of lackluster vegan food recipes.

In the first year, they're expanding rapidly and finding their way into many major grocers. The system was consciously created for an internal team to run with. I've enjoyed seeing how they embody the brand tone in showing attitude at trade shows, bright yellow tracksuits and all.

New Vintage is a tension often explored for good reason. In this case, it gives you feelings of the mac and cheese your grandma made, while capturing a youthful energy in this vintage revival look. The color palette is warm and inviting, while maintaining an edge for a unique and memorable tone.